The Honest Company: Sunscreen Saga

You all may have read my blog post on The Honest Company a few weeks back where I lauded Jessica Alba and her team for finding organic, safe, and healthy solutions to common household and beauty products.

I was both shocked and appalled to hear of the latest social media slam on The Honest Company in the past week or so of their sunscreen. Time.com posted an article today highlighting the social media trend of posting your sunburn from using The Honest Company’s 30 SPF suncreen. Some of these photos are staggering, painful, and tough to look at.

sunscreen_testimonial

Sunburn Testimonial [http://time.com/3981643/jessica-alba-honest-company-organic-sunscreen-sunburn/]

sunburn_testimonial

Sunburn Testimonial [http://time.com/3981643/jessica-alba-honest-company-organic-sunscreen-sunburn/]

Ouch! The Honest Company defended their product to the Today Show: “the number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at Honest.com. We stand behind the safety and efficacy of this product.”

NBC Chicago did some digging and found that the company cut the amount of zinc oxide (the active ingredient in sunscreen that MAKES IT sunscreen) from 20% (normal) to 9.3% (well below average for sunscreen) and attributes this drop in the ingredient to the complaints and lack of protection that the product provides.

Looks like The Honest Company is on the defense for now, but I’m wondering if they’ll be ‘fixing’ their product or making any more public statements. It’s clearly become an issue for users and supporters, as well as their overall brand.

Have any of you guys tried this sunscreen? What do you think about all this?

4 Comments

  1. Howto$tuffYourPig says:

    I purchased this sunscreen at Costco at the beginning of the summer and had to return it after my face got a mild sunburn. Happy I returned it after 1 use!

    Like

  2. Pingback: Kraft Singles: Choking Hazard | Live Cheap, Feel Rich!

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