Tell you what – nothing makes me more ready for fall than pumpkin ANYTHING. I am a total sucker for the entire pumpkin marketing scheme and this post proves it.
According to mediapost.com, Dunkin’ Donuts jumped on the pumpkin trend pretty early on with products like pumpkin spice donuts + pumpkin muffins in 2003. Over the years, they’ve come to incorporate pumpkin iced coffee, hot coffee, lattes, donuts, Munchkins donut holes, muffins, k-cups, and even packaged coffees. Seems they have pretty much pumpkin’d about everything, so they’re stepping up their game with this years marketing scheme!
This week, Dunkin’ Donuts is hosting “Pumpkin Peeks” where the first 500 guests to 6 strategic locations (original restaurant in Quincy, Massachusetts, units in Santa Monica and Culver City, CA to commemorate their 1-year anniversary in California, and 3 top pumpkin ordered chains, Biddeford, Maine, Norwich, Connecticut, and Hyde Park, NY) will be offered a FREE hot or iced pumpkin coffee, along with other pumpkin-themed giveaways. If you live close to ANY of these areas, get to your local Dunkin’ Donuts and capitalize on this!
In addition to this, and especially if you aren’t in one of these areas, Dunkin’ is running a “PumpkinGrams” promotion, where fans can post about their pumpkin coffees and lattes on Twitter and Instagram, using #DDPumpkin and #Sweepstakes – qualifying them for chances to win digitally delivered Dunkin’ gift cards.
Keep an eye out, everyone! Pumpkin menu items are being introduced over the next two weeks, and will be available nationally by August 31st. FALL IS COMING!