Tag Archives: jessica alba

The Honest Company: Sunscreen Saga

You all may have read my blog post on The Honest Company a few weeks back where I lauded Jessica Alba and her team for finding organic, safe, and healthy solutions to common household and beauty products.

I was both shocked and appalled to hear of the latest social media slam on The Honest Company in the past week or so of their sunscreen. Time.com posted an article today highlighting the social media trend of posting your sunburn from using The Honest Company’s 30 SPF suncreen. Some of these photos are staggering, painful, and tough to look at.

sunscreen_testimonial

Sunburn Testimonial [http://time.com/3981643/jessica-alba-honest-company-organic-sunscreen-sunburn/]

sunburn_testimonial

Sunburn Testimonial [http://time.com/3981643/jessica-alba-honest-company-organic-sunscreen-sunburn/]

Ouch! The Honest Company defended their product to the Today Show: “the number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at Honest.com. We stand behind the safety and efficacy of this product.”

NBC Chicago did some digging and found that the company cut the amount of zinc oxide (the active ingredient in sunscreen that MAKES IT sunscreen) from 20% (normal) to 9.3% (well below average for sunscreen) and attributes this drop in the ingredient to the complaints and lack of protection that the product provides.

Looks like The Honest Company is on the defense for now, but I’m wondering if they’ll be ‘fixing’ their product or making any more public statements. It’s clearly become an issue for users and supporters, as well as their overall brand.

Have any of you guys tried this sunscreen? What do you think about all this?

The Honest Company

I was lucky enough to see Jessica Alba speak about her company, The Honest Company, at SXSW in Austin this past March. Knowing very little about The Honest Company going into the panel, Alba blew me away.

the_honest_company

[cnbc.com]

The company makes nontoxic, eco-friendly products for children and the household – generating $150 million in sales in 2014. Alba shed a ton of light on the chemicals introduced into our household on a daily basis by buying big name brands – attributing a lot of her own family’s allergies, rashes, etc. to contact with these toxic ingredients.

So much immediately hit home. From the fact that I have to  use clear, unscented detergents in my own home, to an immediate transition to organic upon having children. You want to provide the best products and keep them pure, safe, and happy. The Honest Company embodies this – their ethical products are what I’ve been using for my household needs since.

Alba was so incredibly well spoken and clearly passionate about her cause. I’ve been scouring the internet to find some snippets of her video, and all I could find were articles discussing how she debuted her latest haircut during this panel. ::sigh::

Lucky for all of you – The Honest Company is offering a FREE sample discovery kit of diapers, wipes, essentials and/or health & wellness products so you can check them out for yourself. Order your free trial and enjoy all of the amazing products that they have to offer. They’re so much more than just a famous face to the brand!

Click below to check it out!

The Honest Company – Trial

Blog at WordPress.com.